I was struck by one of the videos this week. I watch the one featuring the found of Ebay and Participant Pictures. His name has completely escaped me as I write and I suppose it isn't terribly important. But what struck me about the video was that he was a highly successful individual as a businessman, but it wasn't until now that he was invited to speak at TED.
They weren't so concerned about EBay and all the changes it brought. By virtue of their invitation to speak they were interested in his film company and their mission. To make films that inform the public and encourage action. I found that I had seen a lot of his films and some of them did move me to take action, whether it be action in learning more, voting a particular way, discussions with my friends, or passing on the experience to students. At the time I didn't think too much about that, but that is really cool. This guy (insert name) makes movies that make me take action. How cool would it be to have that ability? He changes people's opinions, points of view, and actions. Wait that is what I do.
How can I do it better? I need to apply his formula to my class. I want to spark my students to take action. I do this, sometimes, but I want to do it more frequently.
It took me awhile to see how this video fit into the topic of the class, which is enacting, encouraging, leading change, but now I see it. He changes people, conversations, actions with his films and I can do the same thing in my class.
Click Here to go to their social action page. I'm amazed by how many actions he is providing avenues for people to take as a result of the films his company is making. Try one.
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